Blogging is one of the most dynamic aspects of the Internet. It is changing the way we learn and the speed at which we create and record knowledge. Every day artists ask me what they should write about. I find this an odd question given that as an artist, you are creating something from nothing every day when you write a piece of music. So if you want your fans to connect with you and support you, tell them something of interest. You are interesting, aren’t you?
CD Baby writes about blogging:
1. Promote Every Post
Just take 15 minutes a week to share something on your blog. Experiment. But don’t just let your content sit there. The act of blogging is two-fold. Create something and then tell people about it. This is where Facebook and Twitter and other social networks come in. Get on your favorite social networks and advertise your new blog post. Say something provocative, “You won’t believe what happened at our last performance. Read all about it here.” Then link to the blog article you just posted. And Voila! Instant traffic to your website. The more you share, the more likely others will share your content with their friends (and so the snowball gathers snow).
2. Post Regularly
Set a goal. Once a week, once a day, or even once a month. The important thing is to be consistent. This way your audience will know what to expect and they wont feel neglected. Try to always post your blog on the same day and around the same time.
3. Vary Your Content
The more topics you write about, the better the chance that people will discover your articles in search engines. Every article you write becomes another portal through which potential fans can discover you. Google and other search engines love blogs because it gives them more content to categorize, and it demonstrates which sites are active and growing. The more active and relevant your blog is, the greater your chances of ranking higher in search results.
4. Read Other Blogs
What better way to learn how to blog then by reading and interacting with other bloggers? Use Google Reader to collect all your favorite blogs in one place. Use Google Blog Search to find new blogs. Don’t be afraid to reach out to these bloggers. Ask them questions and participate in the comments sections on their posts. When relevant, mention your blog and add a link back to an article you’ve written.–but only if it makes sense to do so. Some bloggers do not take kindly to shameless self-promotion in their comments section.
5. Respond to Your Readers
Make sure you encourage your readers to leave comments on your blog. You can do this by asking a simple question at the end of every post. Also, take the time to respond to every comment. Even if all you say is, “thanks.” When people feel listened to, they keep talking. And that’s what you want. You want people talking about you and your work. Don’t delete critical comments either. Negative comments almost always spur conversation. Sometimes the biggest favor someone can do is leave a negative comment on your blog. It will encourage other commenters to defend your honor. 🙂
You already know about The Lefsetz Letter and other powerful music bloggers from reading all of our material. If not, you need to get busy, bring your music business into 2013 and educate yourself!
Here are some other really cool blog sites:
Of all the bigger music blogs that have large staffs (Consequence Of Sound, Beats Per Minute, etc), this site is jam packed with interviews, features, and smart reviews from a great up-and-coming staff.
A site to support independent artist. They have tracks and conversation concerning all things music.
Home of the busiest music nerd. Reviews, Mp3’s, Streams,podcasts and so on.
Focused on posting tracks and writing. A track rarely goes up on the site without an accompanying piece of writing. The content is daily and mostly focuses on names you’ve never heard before visiting the site. Great way to find new music through Tympanogram.
Highlights many artists that are not in the mainstream. Chalk full of compelling articles and posts
Featured stories and news all about music. Up to date news on the music industry and bands and all the people involved.
Blogs on all different genres of music from metal to hip hop.
Cool blog site where fresh new faces get discovered. Recognized by Rolling Stone Magazine, Billboard magazine and more. Kings of A&R is operated and owned by Dean Cramer who has worked and consulted for major and indie music labels as well as artist management firms. They welcome contributors, journalists, and bloggers.
In today’s world of music blogs we suffer from a dreary sameness. When the majority of sites are scrambling for the same goals of hits and readership, it opens the door for individuals to take risks and explore the content they love in new ways. As you can see above, Stadiums and Shrines is like stepping into a different world with categories including sound, vision, thought, and dream. There’s a clear emphasis on the marriage between visuals and sounds. With stunning photographs and perfectly matched music, Stadium and Shrines is the perfect example of how to follow what interests you in art while simultaneously embracing the individuality of your own aesthetic. (I copied this from someone’s review of the site).
An international alternative online music community. Here you’ll find news, gig information, reviews, interviews games and more.
One final thought about making a connection with your fans and getting them interested in everything you do: Mark Jaffe always asks the question of artists that is on the mind of every potential fan, “Why Should I care?” Create some compelling content and killer undeniable music and give them a reason.
Special thanks to Cherell Williams for her research
Image by Geek & Poke